Case Study: Marketing

Goal: Long-term client Pure Inventions needed several videos to promote new products and packaging in association with Zumba Fitness.

Strategy: Using the Pure Invention’s team of Lynne, Lori and Johnna, we used an on camera approach to convey a warm, personal touch. The scripts were written by Pure Inventions and Zumba to introduce new products, new sizes, as well as the benefits of each. Content included demos, recipes, bulleted lists, graphics and dynamic product shots.

“Jeff you kicked &#$!!! Great, great job!!! Thank you, thank you, thank you. Zumba and the other partners love it! Looking forward to working on other productions in the near future.”

– Lori & Lynne, Co-founders of Pure Inventions