Category Archives: Client Case Studies

From concept to completion…some insight into our client’s projects.

Client Spotlight: Chris Ruisi

Every once in a while a client comes along that impacts your life, both personally and professionally; that client is Chris Ruisi and why he is our client spotlight this month. Chris' many talents include: Executive Coach, Author, Presenter, Radio Host...but most meaningful to me, is that he is honest, fair and a man that I call a friend. Our working relationship started 4 years ago at an IHOP when Chris asked me to produce a book trailer for his soon to be released book "Step Up and Play Big". I had a vision, he trusted me, we shot it, and that vision is 95% of what the final video turned out to be, which went on to win several industry awards.

Since that book trailer, we have been prolific and diverse in our video productions; some of the most memorable moments include: Chris doing an opening for the Healthy Families of America (HFA) leadership Conference, where he navigated a slide just to prove that he could Step Up and Play Big as well. We also had our share of blooper reels, that could easily counteract a bad day...but you'll have to ask Chris for the link to those; I had to sign all kinds of legal documents to guarantee I wouldn't post them :-). I lost count but I would say that we have produced close to 100 videos in our 4 year relationship... Sure I appreciate the ongoing work, but I also get to benefit of hearing Chris' presentations, experience and wisdom, and I even get an occasional "Step Up and Play Big" chocolate bar from Suzi's Sweet Shoppe.

With any successful business and personal relationship, comes referrals and there have been many from Chris; in fact, earlier this year I fulfilled a dream of mine to work in a chocolate shoppe. I didn't actual take care of customers, but I did shoot 3 marketing videos for Susan and had the time of my life. I now give out my own Action Media Productions chocolate bars made by Suzi's Sweet Shoppe and they're quite a hit. Through Chris, I also met Caryl Felicetta and we produced 7 videos for CarePlus New Jersey, a provider of comprehensive, recovery-focused mental health care and substance abuse treatment. I now consider Susan from Suzi's Sweet Shoppe and Caryl to be friends as well, and Caryl and her marketing company Think Plan C designed and coded Action Media's new website that you're on.

The last photo in this post is from today's shoot with Chris and he's just as informative and entertaining as he was 4 years ago. Thank you Chris for all the opportunities and laughs...and chocolate milk.

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Client Studies-Sage Age Strategies

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I wanted to take a moment to thank a long-term client of mine, senior living marketing company, Sage Age Strategies.  It's been well over ten years since I was contacted by their writer Kim DiGangi, whom I had worked with previously, to work on a project by Yamaha's Musical Instrument Division called "The Clavinova Connection".   The project involved multiple locations including Florida, Virginia, Pennsylvania and New Jersey and was targeted to assisted living facilities as a therapy and entertainment tool for their residents.

Since then, Action Media Productions has produced many projects for Sage Age and their clients ... too numerous to mention, but some of the topics that we covered are: Memory Loss, Physical Therapy, Skilled Nursing, Independent Living, Facility Openings, Program Roll-outs as well as Home Care and Hospice for EPOCH in New England and Liberty Home Care and Hospice in North Carolina.

Case Study-The Cheese Cave

Goal: To raise awareness, increase the client base and roll-out an E-Commerce site for an upscale specialty cheese, gourmet grocery in Red Bank, NJ Strategy: From the moment we entered the store, we noticed a sense of style and class which dictated the style of the video. Dynamic camera moves of the gourmet specialties, client…
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